DAZN: Global Sports Streaming Platform
DAZN (pronounced "Da Zone") is a global over-the-top sports streaming service that has become a major broadcast partner for combat sports, including BKFC, Dambe World Series, and professional boxing. The platform has played a significant role in bringing bare knuckle and traditional fighting formats to mainstream audiences worldwide.
Origins and Usage
Founded in 2016 by Len Blavatnik's Access Industries, DAZN launched with the goal of becoming the "Netflix of sports." The platform initially focused on boxing, signing major deals with promoters like Matchroom Boxing and Golden Boy Promotions. Over time, DAZN expanded its combat sports portfolio to include bare knuckle fighting, Dambe, MMA, and kickboxing, recognizing the growing global appetite for alternative fighting formats.
DAZN operates on a subscription model and is available in over 200 countries, making it one of the most accessible platforms for combat sports fans worldwide. Its investment in combat sports has provided organizations like BKFC with the distribution infrastructure needed to reach international audiences.
In Underground Fighting
DAZN's willingness to broadcast bare knuckle and traditional combat sports has been transformative for the industry. By placing BKFC events alongside mainstream boxing cards, the platform has helped legitimize bare knuckle fighting in the eyes of casual sports fans. The Dambe World Series partnership has similarly elevated a traditional West African martial art to global visibility. For fighters, DAZN's reach translates to larger audiences, better sponsorship opportunities, and higher purses.
Related Terms
- Promotion -- The organizing company behind a fighting event
- Dambe -- Nigerian traditional combat sport broadcast on DAZN
- Bare Knuckle -- Fighting format featured on DAZN